DiMassimo Taps 4

Responding to a new-business upswing in which its bill-ings have risen from $50 million to $160 million in the last year, DiMas-simo Brand Advertising has hired four senior staffers.

Christopher Davis, 35, a former MTV art director responsible for the launch of the cable station’s Unplugged se-ries and various multimedia efforts, arrives at DiMassimo as creative director/strategist, a new position.

Bob Anders, 43, formerly group creative director, integration at Publicis in New York, where he worked on BMW and Champs Sports, joins as creative director.

Warren Elwin, 33, previously a senior designer at Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York, who helped design the MCI WorldCom logo, joins in the new position of design director.

Davis, Anders and Elwin report to president and executive creative director Mark DiMassimo.

“I am in awe that I can hire this quality of people,” DiMassimo said. “Three months ago, I announced new partners; now, I’ve got the next level of leaders.”

Additionally, Robert Moses, who was vice president of advertising and creative services at Consumer Financial Network, arrives as senior vice president, brand director, design and entertainment, a new position.

Moses, 43, reports to Melissa Brooks, managing partner, director of brand management.

“We have a number of clients [SmartMoney, The New Republic] who are getting more into the design and entertainment area,” Brooks said. “Robert will specialize in launching and relaunching brands and protecting them from turning back into products.”

As the former president of Working Media, Moses helped build brands for clients such as American Movie Classics, Sundance Channel and Fi-delity Investments.

The hirings bring the number of DiMassimo staffers to 96, from about 45 one year ago.

The shop’s other new business wins this year include Lechters.com, BuyandHold.com, Crunch Fitness and YouDecide.com.