DiMassimo Shop Changes Name

NEW YORK DiMassimo has changed its name to reflect the efforts of agency president and partner Lee Goldstein, who has served at the New York branding and advertising shop for the past eight years.

The agency will now be known as DiMassimoGoldstein.

Mark DiMassimo, who founded the shop 10 years ago, remains CEO and chief creative officer. The company employs about 40 staffers.

“Lee has been a key player in the agency from day one,” said DiMassimo. “He’s played just about every role in every kind of weather. He will move mountains for our clients, our people and me. It’s my pleasure to see him get the recognition he has earned.”

Said Goldstein, “Most people don’t know the amazing things we’ve been able to achieve for our clients. They see interesting work, but they aren’t aware of these outsized successes. But our clients know, and that’s what’s driving us.”

Goldstein worked at Ogilvy & Mather and Harris Drury Cohen in various positions prior to joining DiMassimo.

The shop has handled online and offline efforts for companies such as American Business Media, Crunch Fitness, Comcast, GoSmile, MaxMD and Pfizer, among others. Its 2006 “Devoured by the influential” campaign for ABM ranks among its best-known recent work.