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NEW YORK Timex has awarded a creative assignment to DiMassimo following a review, sources said.
The rebranding campaign will break next year, and sources said the New York agency is recruiting creative staffers to handle the workload.
The Middlebury, Conn.-based watchmaker parted ways with Kirshenbaum Bond + Partners here and took its advertising in-house as it completed its search for a new agency partner, sources said.
Sources said Timex tested work from three agencies: DiMassimo, Taxi and an undisclosed shop.
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