DiMassimo Adds Work From Pfizer

NEW YORK Independent shop DiMassimo Brand Advertising has won viral and guerilla marketing duties for Pfizer’s incontinence drug Detrol, the client has confirmed, without further comment.

The shop bested Publicis Groupe’s Bartle Bogle Hegarty and independent Fusion5 for the assignment, sources said. The three shops remain in contention for similar chores on the New York-based client’s Viagra.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in