Digitas Wins Celebrity Cruise Lines

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ATLANTA — Digitas has won the review for Celebrity Cruise Line’s estimated $25 million advertising account, sources said.

The Boston shop defeated Rapp Collins in Dallas and NewYork’s Wunderman to win the Miami-based cruise line business. Incumbent WestWayne in Atlanta, dropped out earlier in the competion. Direct marketing expertise was a critical component of the competition.

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