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BOSTON Digitas said it has hired Gregory Green for the newly created post of global director of analytics. Green will oversee the development of analytic capabilities across all Digitas offices.
Green, 40, reports to executive vice president John Marshall, who leads the strategy and analysis practice at the independent Boston-based marketing agency.
Prior to joining Digitas, Green was an evp and chief strategy officer of The Allant Group, a marketing services company in Naperville, Ill.
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