Digitas Shakes Up Management to Curb E-Doldrums

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With its stock price stuck in the single digits, Internet and direct marketing firm Digitas last week made a series of management changes it claims will help spur growth and global expansion.

Michael Goss, evp and CFO, has announced his resignation. Kathy Biro, a chief architect of Digitas’ rapid rise in the late 1990s, has resigned as a director and is turning over the president’s mantle to COO Michael Ward. Biro will remain vice chair, but her day-to-day role will be reduced as she devotes more time to industry commentary and teaching.

Goss is joining Bain Capital as CFO/managing director; he worked at Bain from 1986-89.



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