Digitas Orders Domino's, Bailey

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Digitas has added a customer relationship management assignment from Domino’s Pizza and hired Maureen Bailey as the agency’s first director of communications.
Domino’s, Ann Arbor, Mich., tapped the Boston agency to develop broad marketing strategies to help the national chain of 6,600 pizza delivery stores expand its customer base.
This marks Digitas’ first foray into the fast food niche. The budget was not disclosed.
The Digitas assignment will have no impact on Domino’s relationship with lead agency Deutsch, New York.


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in