Digitas Names New Chicago Leader

NEW YORK Digitas has promoted Torrence Boone to managing director of its Chicago office.

Boone replaces Reuben Hendell, who is returning to the New York office to oversee business development and manage client relationships in the region. Reporting to Laura Lang, president of Digitas in New York and Chicago, Boone will run the Chicago outpost, which handles clients like Best Buy and Allstate.

Most recently, Boone, 34, led the global healthcare, pharmaceuticals and package-goods practices at Digitas in Boston, overseeing the Bayer, Millennium and Gillette accounts. He will continue in that capacity as well.

This is the second recruit from the interactive and direct marketing shop’s Boston headquarters to join the Midwest office in a month. Last month, John Gonnella, a creative director from the Boston operation, moved to Chicago to become executive creative director [IQ Daily Briefing, Sept. 11].

Prior to joining Digitas in 2001, Boone was vice president, general manager of Seattle-based Avenue A, where he was responsible for the i-shop’s New York client services operation. Before his two-year stint at aQuantive’s Avenue A, he spent six years as a senior manager in the San Francisco and Boston offices of Bain & Co.