Digitas, Modem Sort Out Client Conflicts

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NEW YORK As a result of account conflicts that could arise following Digitas’ proposed $200 million stock-for-stock acquisition of Modem Media, “a few clients may need to shift agency affiliation,” according to a document submitted to the Securities and Exchange Commission last week.

“To ascertain what is best for the conflict/overlap clients, relationship managers and senior management are currently engaging in an active, ongoing dialog with each client to determine the right solution post close,” the SEC filing stated.

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