Digitas’ McCambley Heads to AOL

BOSTON Joe McCambley, global chief creative officer of Digitas, is leaving the independent marketing shop next week for a post at AOL Time Warner, the agency said.

McCambley will become an svp at the Dulles, Va., company’s AOL Studio division, where he will be responsible for all creative work supporting AOL’s user interface, a Digitas representative said. McCambley and AOL officials could not be reached for comment.

McCambley will not immediately be replaced at Digitas. Rather, his duties will be split among five senior CDs: Steve Lynch, Steve Olderman, Mark Beeching, Mark Frankel and Chip Reingold, the rep said.

“Joe’s done an amazing job of ensuring strong leadership across the five [agency] offices” in Boston, New York, San Francisco, Chicago and London, said Digitas president Rob Cosinuke in a statement.

Specializing in interactive and direct marketing, Boston-based Digitas employs a staff of 1,100. The company last week posted a 5 percent first-quarter revenue hike to $79.2 million and a 270 percent improvement in net income to $2.6 million, compared with the same period a year ago.

McCambley rejoined Digitas two years ago as cco and has guided the creative team’s efforts for clients such as AEP, American Express, AT&T, Barnes & Noble and General Motors. He had served at Digitas precursor Bronner Slosberg Humphrey in the early 1990s as a copywriter. In between stints at Digitas, he held senior creative posts at Modem Media in Norwalk, Conn., which is partly owned by the Interpublic Group, and Thunderhouse in Cambridge, Mass., also an IPG holding.