Digitas Launches in Hong Kong

Continuing its quest to be a global marketing force capable of taking on the big holding companies, Digitas has launched an office in Hong Kong.

The outpost is helmed by president Robert Maher. Andrew So has been named senior vice president and managing director.

“Many of our clients already have substantial interests in Asia and are looking to us to help them gain competitive advantage in the digital economy,” said Michael Ward, president and COO of Digitas. The agency has declined to name current clients at the Hong Kong office, which launches with about five employees. An Asian presence had been planned for some time.

Maher had been an executive vice president and had helmed the Boston-based company’s Integrated Technologies Group, where his successor has not been named.

Prior to joining Digitas, he oversaw software design for Lotus Development in Europe and Asia. So joins Digitas from Scient, where he had been a managing director with responsibility for the company’s Asian expansion.

Digitas employs slightly fewer than 2,000 people worldwide and has offices in New York, San Francisco, Miami, London and Salt Lake City, in addition to its Boston headquarters. Digitas’ net revenue for fiscal 2000 was $288 million, a 54 percent boost over 1999. The company’s stock has traded on the Nasdaq at around $6-7 per share of late.