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Continuing its quest to be a global marketing force capable of taking on the big holding companies, Digitas has launched an office in Hong Kong.
The outpost is helmed by president Robert Maher. Andrew So has been named senior vice president and managing director.
“Many of our clients already have substantial interests in Asia and are looking to us to help them gain competitive advantage in the digital economy,” said Michael Ward, president and COO of Digitas.
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