Digitas, ICA Boost Local Arts Community

BOSTON Digitas has teamed with the Institute of Contemporary Art to sponsor an annual award, the Digitas/ICA Artist Prize, given to a Boston-based artist in recognition of outstanding achievement in the visual arts.

The independent Boston marketing shop will also help underwrite a show by the winner at the ICA and host exhibitions of work by local artists in its Prudential Center offices.

“Artists are constantly exploring and creating new communication possibilities,” said Digitas chief executive David Kenny in a statement. “We hope to inspire such innovation and creativity in ourselves and the community around us.”

—Adweek staff report