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Interactive buying service HookMedia last week continued its aggressive bid for expansion, naming Digitas senior vice president and media director Michael Comins to a management position at the startup.
In an unrelated move, Digitas hired Pinchas Ben-Or as senior vice president and managing director of measurement and analysis, a new post. He had been with Time Inc. in New York as executive director of marketing information. At Digitas, Ben-Or will oversee worldwide measurement, analysis, segmentation, targeting and related projects.
Comins, who starts with HookMedia in Boston on June 26, will serve as senior vice president and director of media services.
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