Digitas Expands Relationship with American Century

BOSTON–Digitas has added interactive marketing duties for American Century Investments.
The relationship marketing firm here is charged with developing an online acquisition gateway and Web campaign for the client, a mutual funds provider in Kansas City, Mo. Digitas will also assist in the development of a Web site for the company’s J.P. Morgan/American Century Retirement Plan Services.
“They understand the importance of leveraging the Internet to transform their business for the digital economy,” said Kathy Biro, president of Digitas, which has provided direct marketing and consulting services to the client. Digitas has added several accounts of late, including interactive chores for the National Basketball Association and Domino’s Pizza. –David Gianatasi