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BOSTON Digitas this week unveiled an e-booklet to support the launch of the 2004 Saab 9-3 convertible.
The e-booklet, which users can flip through on their computers, aims to raise consumer awareness and consideration for the all-season, all-weather car, with the ultimate goal of driving test spins and sales.
The interactive brochure (ebooklet.saabusa.com) includes a video interview with Saab designer Michael Mauer; 360-degree interior and exterior tours; mini-demonstrations of features, such as the remote-controlled top; and shots of the car against scenery that comes to life with audio, animation and interaction.
Saab
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