Digitaria Ups Analytics Capabilities

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LOS ANGELES Digitaria said it has received the first HBX certification from the analytics provider WebSideStory.

Daniel Khabie, chief executive officer at the independent San Diego-based company, said the use of HBX tools would lead to improvements in Digitaria’s Web site optimization and analytics services, enhancing the efforts of clients to track and measure the effectiveness of their marketing programs.

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