Digital@jwt Unveils Several Web Efforts

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NEW YORK The third quarter has been busy for digital@jwt, with the interactive unit of WPP Group’s J. Walter Thompson launching six new or redesigned Web sites in the last two weeks.

One, for the Schick Quattro, introduces men to the new four-bladed razor using an animated product demonstration. The site (www.schickquattro.com) looks to appeal to 18- to 25-year-old men by partnering with FHM and ESPN.com for co-branded lifestyle and sports content. The lifestyle area offers reviews on entertainment, gadgets and games, while the sports section features a weekly contest and football previews.

The



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