Digital@JWT Launches Puppet Attack, Pt. II

NEW YORK — Three months after Lipton Brisk fired its spokespuppets in a Super Bowl spot, the claymation characters continue to attack their former employer using the Web.

In the second part of a Web-only trilogy, the puppets “provoke ugly scenes at Brisk corporate headquarters.” The story unfolds at http://www.puppetsagainstbrisk.com/ , developed by New York-based digital@jwt.

The second episode, “Revolt,” follows documentary filmmaker D.A. Richards as he talks to puppet agent Dick Barret (a.k.a. Kevin Wassong, digital@jwt president of North America) and a Brisk executive. The first episode debuted in February [IQ Daily Briefing, Feb. 13]; The third and final episode is still in production.

The Lipton Brisk Super Bowl spot, from J. Walter Thompson in New York, showed the company canning their puppet endorsers, including a Danny Devito claymation character, because the “product is so good, it sells itself.”