Digital Strategist Joins Deutsch/LA

Paul Pedrazzi has left the client side to become director of digital strategy at the Marina del Rey, Calif.. office of Interpublic Group’s Deutsch. Previously, Pedrazzi was a vice president of product strategy at Oracle Corp., where he steered a unit that developed social media software (AppsLab). Before Oracle, Pedrazzi was senior director of technology strategy at PeopleSoft. At Deutsch, he’ll report to Jeffrey Blish, a partner and chief strategy officer. His position is new.