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Digital Pulp, a New York-based i-shop, has been tapped to relaunch the two-year-old Web site of multichannel retailer Plow & Hearth, which specializes in home, hearth, yard and garden merchandise. Plow & Hearth, based in Madison, Va., and located online at plowhearth.com, is a wholly owned subsidiary of 1-800-FLOWERS, a Digital Pulp client since 1999.
“Plow & Hearth started out as a catalog company and they have a great relationship with their customers through the catalog,” said Lee Nadler, president and CEO of Digital Pulp.
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