Digital Natives Are Getting Front Row Seats at Fashion Shows

No longer just a print world

Scan the most coveted seats of any hot Fashion Week show and you’re likely to see a similar mix of characters. There’s the fashion editor scowling from behind oversized sunglasses, the smiling celebrity bathed in camera flashes, the department store buyer intently taking notes, the socialite clad in next season’s collection and the style blogger posting yet another selfie on Instagram. But over the past several years, a new breed of Fashion Week attendee has been making its way from the standing-room-only sections of New York to the front rows of Paris: the up-and-comers of digital fashion news.

@adweekemma Emma Bazilian is Adweek's features editor.