Digital Marketplace Mercari to Air Its First Super Bowl Spot

The ad continues reseller platform's "Goodbye, Hello" campaign

Mercari is one of several first-time Super Bowl advertisers this year. Mercari

Mercari will air its first-ever Super Bowl ad during the upcoming Big Game, said the company’s brand marketing director Walter Hangad, allowing the resale marketplace to reach an audience as broad and diverse as its customer base.

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@RichCollings Richard Collings is a retail reporter at Adweek.