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NEW YORK Digital Envoy yesterday filed a civil action suit accusing Google of improperly using its technology that enables geographically targeted online advertising.
The lawsuit, filed in U.S. District Court in Atlanta, claims that the search behemoth violated the terms of its November 2000 agreement with Digital Envoy when it started to supply advertisements to third-party Web sites last year. Under its contract with Digital Envoy, Google is allowed to use the Norcross, Ga., company’s technology and database on its own property, but not others, the plaintiff stated in the filing.
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