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Welcome to a new world.
It’s a world in which people are eager to interact with ads. It’s a world in which consumers want to have relationships with brands and conversations with marketers. It’s a world that is causing a revolution in advertising and marketing.
Unfortunately, it’s a world that exists largely in our dreams.
Let’s start with a little background. Have you noticed that what was once called “interactive advertising” is now referred to as “display advertising?” The term interactive advertising has been quietly bundled off to its room and told to be quiet.