Digital Dissonance

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Digital strategies are at the heart of nearly every campaign these days. But when it comes to the salaries of chief creative directors, it’s sometimes hard to tell.

The highest paid creative chiefs, some of whose salaries exceed a million dollars, still come from traditional backgrounds and have built their reputations on award-winning TV and print campaigns. But the changing demands of the business raise the question of whether chief creative officers in traditional agencies are worth the premium.

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