Digital Designers Can Unlock Your Brand's Potential in the Virtual World

Emerging fashion talent is in the metaverse

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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roblox’s Christina Wootton spotlights virtual designers who have gained real-world attention. Below, in her own words, she conveys the limitless future of fashion in three key ways.

The metaverse, but make it fashion

Before the potential of virtual fashion caught the attention of media and brands, it had been “a thing” on digital platforms for many years.

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