Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Coupon usage on Coupons.com rose 212 percent for the first five months this year, compared with the same period in 2008, per a report released today (Monday) by the digital coupon network.
Coupons.com expects digital coupon usage to hit $1 billion in savings by year’s end. The amount would top the $313 million that consumers redeemed in 2008.
Consumers in the Southeast printed the most coupons, followed by those in the Midwest, Mid-Atlantic, Southwest, West, New England and Pacific Northwest.
Food accounted for nearly 50 percent of all coupons printed in 2009, followed by household (14 percent), personal care (11 percent) and beverages (8 percent).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in