This Digital Campaign Illustrates the Sexual Harassment Women Often Face Online

'NFT the DP' takes a non-literal approach in flipping the power dynamic back on abusers

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

There’s an online campaign underway to combat the sending of unsolicited photos of genitalia, which encourages people who have received such photos to mint the images into non-fungible tokens (NFTs) and sell them back to the senders. Upon learning that their genitals have gone digital—and public—men are encouraged to buy the NFTs if they want to “burn” them.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in