This Digital Campaign Illustrates the Sexual Harassment Women Often Face Online

'NFT the DP' takes a non-literal approach in flipping the power dynamic back on abusers

an eggplant emoji on a fire background
"NFT the DP" turns unsolicited photos of male genitalia into digital assets that can be bought back by senders. Getty Images, NFT the DP

There’s an online campaign underway to combat the sending of unsolicited photos of genitalia, which encourages people who have received such photos to mint the images into non-fungible tokens (NFTs) and sell them back to the senders. Upon learning that their genitals have gone digital—and public—men are encouraged to buy the NFTs if they want to “burn” them.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's UK Bureau Chief.
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