Digital Billboards Safe, Another Study Says

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In case critics didn’t notice the first two studies that show digital billboards are “safety neutral,” a third survey was released this week. Conducted by Philadelphia-based Tantala Associates, the study is the largest survey of digital-billboard traffic safety yet conducted.

Tantala analyzed eight years of traffic accident data — more than 60,000 accident reports from the Ohio Department of Transportation — for the same seven digital billboards it examined in a 2007 study. In addition to the two Cleveland studies, a separate survey was released earlier this year for Rochester, Minn.

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