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Last week was another clunker for Interpublic Group, with McCann-Erickson losing creative on Coke Classic to WPP Group’s Berlin Cameron/Red Cell. And this week will be just as challenging.
Today is the deadline for IPG to renegotiate its bank loans. And later this week, the company expects to strike a deal to sell its NFO WorldGroup research arm.
IPG was initially optimistic that it would meet the renegotiation deadline, since the banks are in the loop on the NFO sale talks.
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