A Different Cloth

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Call it a banner war.

Some creatives at Margeotes|Fertitta + Partners in New York were walking down Manhattan’s Lafayette Street—where the shop is headquartered—several months ago when they noticed the prevalence of banners on various buildings along the street. There, the Public Theater, New York University, the restaurant Serafina and Barnes & Noble all sport cloth signs hanging from flagpoles.

“It’s like banner row,” said Margeotes associate creative director Dan Cohen.

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