Diet Coke Parts Ways with Lowe

NEW YORK Diet Coke is parting ways with Lowe and is moving its $40 million U.S. account to Foote, Cone & Belding, the client confirmed. The win is only for the domestic business, not the estimated $75 million global account as earlier reported. Multiple agencies, including Lowe, handle the brand overseas, a Coke rep said.

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