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Coca-Cola is reaching beyond Lowe as it searches for the next big idea for Diet Coke, sources said.
Lowe and three sister Interpublic Group shops will be briefed this week by Coke executives, including Esther Lee, the new chief creative officer for North America, said sources. The meeting will take place in New York.
The other IPG shops are Foote, Cone & Belding in Chicago, The Martin Agency in Richmond, Va., and Gotham in New York, according to sources.
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