Diet Coke Gets New Look for Fall

No. 1-selling diet soft drink will debut limited-edition can design in September

Coca-Cola turns 125 this year, and while that’s good news for employees, shareholders, and fans of Coke, it’s likely rather a bitch for the design team. After all, how is anyone supposed to keep a brand portfolio that’s sold in 200 countries and consumed 1.7 billion times each day looking fresh? In the case of Diet Coke—introduced in 1982 and the first product extension of the Coke name—it means (for now, at least) a limited-edition can slated to hit stores in early September.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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