Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK The bubbles are back in Diet Coke’s latest 30-second television commercial by Interpublic Group’s Foote Cone & Belding.
In the spot by the New York shop, a man takes a sip of Diet Coke and dances around his loft apartment to the infectious tune of “I Like the Way,” performed by The Body Rockers, while bubbles follow him. “It’s a Diet Coke thing” remains the tagline.
The ad echoes previous Diet Coke TV work, featuring Adrien Brody and Kate Beckinsdale being surrounded by bubbles.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in