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Dieste & Partners here has created Latino test market ads for Sally Beauty Supply along with English-language spots the retailer may aim at the general populace.
Two 30-second TV commercials airing on Univision and Telemundo in various Texas markets use humor to position the 1,950-store chain as an affordable supplier of beauty products. Spending is less than $1 million.
One spot opens with an external shot of a building before daybreak. As lights go on in various apartments, screams are heard as the female tenants presumably glimpse themselves in the mirror.
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