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Cable TV Channel Assigns Initial Spanish-Language Campaign
DALLAS–Home Box Office hired Dieste & Partners here to create its first Spanish-language image advertising after a review of four agencies.
Bernadette Aulestia, associate manager of target marketing at HBO, said Dieste & Partners was given the assignment after discussions with three other shops: Cruz/Kravetz: Ideas, Los Angeles; del Rivero Messianu, Coral Gables, Fla.; and Vidal, Reynardus & Moya, New York.
Vidal was the only contender that had a track record with HBO.
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