Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Dieste & Partners has launched a new Spanish-language television campaign for Hyundai.
Two television spots broke this month and will air on Telemundo and Univision through fall 2001.
One humorous ad focuses on Hyundai’s 10-year, 10,000-mile warranty. In it, a soccer player is standing at a podium during a press conference at which his multimillion dollar contract is being announced. An overdone congratulatory pat on the back knocks him over and results in a season-ending fracture. The message: “Life has no guarantees.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in