Dieste Picks Up GE Hispanic Duties

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

ATLANTA Dieste Harmel & Partners has been awarded Hispanic advertising duties for General Electric’s corporate account, the client confirmed.

The Omnicom agency in Dallas won the business in a review that began for a subsidiary, GE Financial Assurance in Richmond, Va.

Zubi Advertising in Coral Gables, Fla., picked up the $2-3 million Hispanic account in that review, which, sources said, also included Vidal Partnership of New York.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in