Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK MTV Networks International executive Melisa Quinoy has been named CEO of Omnicom’s Dieste Harmel & Partners, the Dallas-based Hispanic agency.
Quinoy’s appointment is effective immediately, and she becomes the shop’s first female CEO and its first new leader since Dieste’s 1996 launch. She succeeds former CEO Warren Harmel, who stepped down last year, having served as the agency’s only top executive.
Quinoy will guide the shop’s realignment of its brand communications strategy to emphasize a consumer-centric focus on understanding, creativity and engagement, she said during a telephone interview from Spain.
“I’m coming full circle,” Quinoy said, noting that she began her career some 20 years ago at U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in