Dieste Intros TV For Pro Soccer

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Dieste & Partners here has launched its first work for Major League Soccer since landing the client’s combined general market and Hispanic accounts in January.
Three 30-second television spots have begun airing on national network and Spanish-language stations. Five other ads will be added to the rotation during the season.
Combined spending could reach $6 million, with funds generated from a mix of league and team dollars.
The commercials will also air in spot markets as the league moves away from a national branding campaign and begins focusing on localized co-op efforts in 12 cities.
“Our approach was to focus...

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