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Samba Interactive Will Serve Hispanic Community
DALLAS-Dieste & Partners last week formed a new online ad agency, Samba Interactive, that will cater to the fledgling Latino Web marketing category.
Agency president and chief executive officer Tony Dieste said the shop is the first of its kind, dealing directly with Spanish-language online marketing. Samba will deliver online strategies, site measuring standards and other Web services for clients in the U.S. and Latin America.
Dieste said the freestanding unit of his Dallas shop was established to take advantage of the growing use of the Internet by Latinos.
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