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New Footwear Line to Get Worldwide Push
LOS ANGELES–Diesel Footwear has awarded its estimated $4-5 million U.S. and overseas account to Saatchi & Saatchi Pacific in Torrance, Calif., following a review. The agency prevailed over five undisclosed Los Angeles- area shops.
“Saatchi & Saatchi Pacific demonstrated a thorough and unique understanding of the Diesel culture,” said Maurizio Marchiori, Diesel’s international advertising and communications director.
The account initially will encompass trade advertising and brochures, with consumer magazine and TV work to follow.
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