DieHard on Crime

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.




O&M Touts Battery’s Anti-Theft System
CHICAGO–Sears, Roebuck and Co. backs the launch of its new DieHard Security battery this week with a TV spot from Ogilvy & Mather.
The 30-second national spot, breaking today, opens with the traditional shots of cars with DieHard batteries starting in severe weather. It then shows a car thief thwarted by the battery’s new anti-theft and power saver system. The next day, a woman walks to the vehicle, which is not only safe but starts smoothly.




AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in