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NEW YORK Burger King was hoping for some brand glow by teaming up with Sean “Diddy” Combs to launch DiddyTV, a YouTube brand channel.
So far, though, it’s gotten a lot of scorn.
In the welcome video posted last Saturday, Diddy is shown in a Burger King ordering a Whopper, announcing the fast-food chain had anointed him “the king of music and fashion.” He explained the “two kings” teamed up to launch DiddyTV. Combs’ Bad Boy Records, part of Warner Bros.,
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