Did Walmart's High-Concept Short Films on the Oscars Work?

See all three spots from 'The Receipt'

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Bananas, paper towels, batteries, a scooter, wrapping paper and a video baby monitor.

Those were the six products at the center of Walmart’s “The Receipt,” a high-concept advertising project in which the big-box retailer got four well-known Hollywood directors to make three 60-second spots for the Oscars—that had to feature all six items, as listed on a Walmart receipt.

The directors—Antoine Fuqua (Southpaw, The Magnificent Seven), Marc Forster (Monster’s Ball, The Kite Runner) and Seth Rogen and Evan Goldberg (Superbad, Neighbors)—were selected, Walmart said, because they are “known for telling very different kinds of stories.”



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