Brand Marketing Did a Startup Create the ‘Alex From Target’ Buzz, or Is Its Claim the Real Hoax? Internet truth is a slippery thing By David Griner November 4, 2014 Alex is real. Target is real. But that's where the reality ends and the social marketing skepticism begins. David Griner @griner firstname.lastname@example.org David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."