Did a Startup Create the ‘Alex From Target’ Buzz, or Is Its Claim the Real Hoax?

Internet truth is a slippery thing

Alex is real. Target is real. But that's where the reality ends and the social marketing skepticism begins.

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."