Brand Marketing

Did Lord & Taylor’s Hot Instagram Campaign Thumb Its Nose at FTC Disclosure Rules?

Some fear regulatory crackdown if brands downplay paid placement

By Patrick Coffee

April 3, 2015

Last weekend, Lord & Taylor scored a social media coup with an Instagram blitz that had 50 fashion influencers wearing the same dress, which sold out right away.

Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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