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A week and a half ago, Planters released a Big Game teaser that shocked the ad world by killing off its 104-year-old mascot, Mr. Peanut, in a fiery road trip mishap. The Super Bowl set-up ad was accompanied by #RIPMrPeanut social campaign that immediately took off on Twitter and inspired numerous hot takes on the monocled legume.
But soon thereafter, a real celebrity, Kobe Bryant—along with eight others, including his daughter Gianna—died in a tragic accident that shook the world in a very real way.
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